This Friday, June 24, Benefit’s new brow collection hits stores and I could not be more excited. When it comes to new product launches from Benefit I always get excited. They are one of my all time favourite brands. I mean, they aren’t a hard brand to love with their insanely cute and creative packaging along with their innovative products. I have had the pleasure of testing out some of their new products over the past three weeks and I promise you these new products are going to change your brow game (#browsonfleek). Let’s jump right into the products I have been obsessed with.
BROWVO! Conditioning Brow Primer, $36 – This product is not only a brow primer, which can be used to extend the wear time of your brow products and enhance their appearance, but it can also help your brows grow. I know that you’re probably thinking this is some kind of gimmicky claim, but after three weeks of use I can honestly say my brows look fuller and have fewer sparse areas. The formula contains keratin and soy proteins – ingredients found in hair care products to encourage hair growth. For all my ladies out there who went through that phase of over plucking their brows, this product is for you! This is going to be a great product for these hot summer months to ensure your brows won’t go anywhere.
Goof Proof Brow Pencil, $30 – This brow pencil comes in 6 shades and is so easy to use. It has a tear drop shaped applicator allowing for you to easily define and fill in your brows. The pointed edge is perfect for defining as it allows you to really shape those arches, and the wider end is perfect for filling. A brow pencil this shape was completely new to me and learning how to apply a pencil with this shape took some getting used to, but I love it now! This product is water-proof and has a 12-hour wear time. I haven’t tested out it’s longevity in water, but I can definitely attest to its superior long wearing abilities. It also comes with a built in spoolie for combing out those brows and blending the product. This is going to sound crazy, but this is the best spoolie I have ever used. It has some kind of magical ability to perfectly blend everything out without removing any colour you’ve added. I would repurchase this product just for the spoolie itself.
ka-BROW Gel-Cream Brow Colour, $30 – This is a rich gel-cream brow colour different from any brow pomade I have ever tried before. Any brow pomade I tried using prior to this one was a terrible experience. The formulas were all really wet and left me with way too much product on my brows and I looked like a crazy person. This new formula from Benefit is so different. It is a much drier consistency enabling a lot more control when picking up the product with the brush. This allows for buildable colour, so you can acheive a natural brow look (something I could never do with a pomade before), or you can get those crazy bold instagram brows if that is what you desire. I love how versatile this product is and that it can achieve so many different looks. It also has a brush built right into the cap that you can pop out and then reattach to the lid to create a handle. This product also comes in 6 shades, has a 24-hour wear time and is waterproof. This has become a staple in my everyday brow routine.
In addition to these three new products, Benefit is adding Precisely, My Brow Pencil– a skinny brow pencil in 6 shades, 3D Brow Tones Instant Color Highlights – a long wearing brow gel that adds highlights in 2 shades, Ready, Set, Brow! – a clear brow setting gel, brow grooming tools and they are adding a third shade to my all time favourite product Gimme Brow – a brow gel that adds volume with fibres. Plus they are reformulating High Brow and Brow Zings and adding additional shades to meet every skin tone and hair colour.
Benefits brow game just got real! I hope you all get a chance to check out their new products on Friday. I promise you, they do not disappoint!!